Case Studies

nVent faced a critical communication challenge following its split from Pentair. With the imminent rollout of its independent benefits program, the organization sought seamless and engaging communication for the upcoming enrollment period. The task at hand was to ensure that the newly introduced benefits were clearly understood and embraced by employees, despite the complexity of the information.

Our Approach

Recognizing the need for a tailored communication strategy, our team embarked on a comprehensive approach. Collaborating closely with the Global Benefits and Mobility team, we leveraged our extensive experience in corporate branding and employee value proposition work. This collaboration enabled the creation of compelling communication materials that resonated with the diverse workforce at nVent.

Execution and Strategy
Our strategies were meticulously crafted to address the unique needs of nVent's employees during the benefits enrollment period:

Simplified Language and Messaging: Employing a simplified language approach, we translated intricate benefit details into clear, jargon-free communication. This not only enhanced employee understanding but also encouraged active participation in the enrollment process.

Collaborative Content Development: Working hand-in-hand with the Benefits and HR leaders, we integrated their insights and expertise into the communication strategy. This collaborative approach ensured that the messaging aligned seamlessly with the organization's values and vision.

Strategic Multi-Channel Distribution: Deploying a multi-channel communication strategy, we disseminated information through various platforms such as emails, company newsletters, and dedicated intranet portals. This approach maximized the reach and accessibility of the crucial benefits information, leaving no employee uninformed.

Engagement-Centric Implementation: Focusing on fostering employee engagement, we incorporated interactive elements into the communication process. This included targeted Q&A sessions, engaging webinars, and user-friendly guides, fostering a sense of ownership and understanding among employees.

Outcome and Success Metrics
The success of our engagement with nVent was evident through several tangible outcomes:

Elevated Employee Satisfaction: Employee feedback indicated heightened satisfaction levels regarding the transparency and clarity of the benefits program. This translated into a stronger sense of trust and loyalty toward the organization.

Marked Reduction in Employee Queries: The meticulously crafted communication materials significantly minimized employee queries and confusion during the enrollment period, enabling the HR team to focus on streamlined enrollment management efficiently.

Enhanced Employee Participation: The strategic communication approach led to an impressive surge in employee participation during the enrollment process. This was a testament to the heightened employee understanding and proactive engagement with the benefits program, setting the stage for a successful transition for nVent.

Conclusion

By meticulously tailoring our communication strategies to the unique needs of nVent's workforce, our team played a pivotal role in ensuring that the first benefits enrollment post-company split was a resounding success. Our approach, emphasizing clear and engaging communication, led to increased employee satisfaction, reduced queries, and heightened participation, establishing a solid foundation for effective internal communications within the organization.

Microsoft sought expert guidance to streamline and optimize its internal communication strategies across a diverse workforce of 1600 team members. The company required a communications strategy to drive employee engagement through innovative and effective communication plans, leveraging both traditional and digital platforms.

Our Approach

At CYGNAL, our dedicated Communications Consultant collaborated closely with Microsoft's internal teams to develop and execute comprehensive communication strategies. Recognizing the diverse nature of the audience, we emphasized a multifaceted approach, integrating digital deliverables and leveraging existing media channels to maximize the impact of internal communications.

Execution and Strategy
Our strategies were tailored to address Microsoft's unique communication challenges.

Holistic Communication Strategy Development: Our team worked closely with Microsoft's stakeholders to develop holistic internal communication strategies. These strategies encompassed a range of digital deliverables, including targeted emails, engaging e-newsletters, and a potential intranet overhaul, ensuring that communication reached every corner of the organization.

Innovative Media Integration: Leveraging our expertise in new and existing media, we integrated innovative communication ideas into the existing framework. By exploring cutting-edge communication technologies and platforms, we ensured that the communication approaches resonated with all segments of Microsoft's workforce.

Audience-Centric Communication Customization: Recognizing the diverse nature of the workforce, we crafted communication plans tailored to various audiences within the organization. By addressing the unique needs and preferences of different teams, we ensured that each segment felt catered to and valued.

Outcome and Success Metrics
The collaboration with Microsoft yielded tangible and impactful outcomes.

Elevated Employee Engagement Levels: Our streamlined communication strategies led to a noticeable increase in employee engagement levels. The targeted and tailored communication plans fostered a sense of inclusion and involvement among team members, strengthening the organizational culture at Microsoft.

Efficient and Effective Information Dissemination: The optimized communication plans resulted in the efficient dissemination of critical information to all team members. The use of digital deliverables and the integration of innovative media channels enabled quick and effective communication, promoting transparency and alignment across the organization.

Positive Feedback and Stakeholder Satisfaction: Feedback from internal stakeholders at Microsoft indicated high satisfaction levels with the improved communication strategies. The enhanced communication approach facilitated smoother collaboration and alignment, fostering a more cohesive and informed workforce.

Conclusion

Our collaboration with Microsoft exemplified our expertise in enhancing internal communication strategies within a dynamic and diverse organizational environment. By prioritizing audience-centric communication customization and leveraging innovative media integration, our team at CYGNAL successfully elevated employee engagement levels and streamlined information dissemination, setting the stage for continued success and growth within the organization.

UnitedHealthcare sought the expertise of an Internal Communications Consultant to revamp its internal communication strategies and align them with the organization's marketing objectives. The company aimed to implement robust communication tactics, ensuring seamless information dissemination across various internal channels and fostering a culture of transparency and collaboration.

Our Approach
Our Internal Communications Consultant collaborated closely with UnitedHealthcare's internal teams to deliver high-quality strategies and recommendations. Recognizing the need for dynamic and engaging communication, our consultant led the implementation of a comprehensive communication framework, emphasizing content development, strategic ideation, and effective tactical implementation.

Execution and Strategy
Our strategies were meticulously crafted to address the unique challenges at UnitedHealthcare.

Robust Content Development for Internal Channels: Leveraging our expertise in communication strategies, we developed and implemented compelling content across multiple internal channels, including the intranet. Our focus on engaging and informative content ensured that employees remained well-informed and connected to the organization's goals and initiatives.

Strategic Ideation and Consultancy: Partnering closely with UnitedHealthcare's stakeholders, we provided strategic guidance and consultancy to drive effective communication strategies. Our collaborative approach fostered a dynamic environment where innovative ideas were nurtured and implemented, aligning with the organization's overall marketing strategy.

Efficient Tactical Implementation of Reports: Leading the tactical implementation of quarterly reports, we ensured that critical information was delivered in a timely and efficient manner. Our commitment to meeting deadlines and delivering high-quality outputs streamlined the reporting process, enabling informed decision-making within the organization.

Outcome and Success Metrics
Our collaboration with UnitedHealthcare resulted in the following notable outcomes.

Elevated Engagement and Alignment: The implementation of robust communication strategies led to a noticeable increase in employee engagement and alignment with the organization's goals. The informative and engaging content fostered a sense of unity and purpose among team members, driving overall productivity and performance.

Streamlined Information Dissemination: Our focus on developing and implementing high-quality content across various channels streamlined the internal communication process. Employees had access to timely and relevant information, enabling them to make informed decisions and contribute effectively to the organization's success.

Positive Stakeholder Feedback and Improved Collaboration: Feedback from internal stakeholders indicated a high level of satisfaction with the enhanced communication strategies. The strengthened collaboration and relationship-building efforts within the organization fostered a cohesive and supportive work environment, promoting innovation and growth.

Conclusion

Our partnership with UnitedHealthcare highlighted our expertise in developing and implementing comprehensive internal communication strategies within a dynamic and deadline-driven environment. By prioritizing strategic content development, fostering collaborative ideation, and ensuring efficient tactical implementation, our team successfully enhanced employee engagement and streamlined information dissemination, contributing to UnitedHealthcare's continued success and growth.

A leading organization in its industry, sought the expertise of a Change Communications Consultant to oversee the seamless integration of HR systems and streamline internal and external communications within the corporation. The challenge was to implement a comprehensive change management strategy while ensuring effective communication across all levels of the organization.

Our Approach
Our Change Communications Consultant collaborated closely with their internal teams to develop and implement a robust change management communications framework. Recognizing the critical role of effective communication in the success of the integration process, our consultant adopted a multifaceted approach, emphasizing strategic communication planning, change management implementation, and comprehensive training initiatives.

Execution and Strategy
Our strategies were tailored to address the complex challenges.

Integrated Change Management Communications Planning: Collaborating with internal and external stakeholders, we formulated comprehensive change management plans that supported the smooth integration of HR systems. Our communication strategies were designed to disseminate key messages effectively, ensuring clarity and alignment among all stakeholders.

Effective Training Material Development and Coordination: Our team was responsible for updating and developing training materials, catering to the evolving needs of the organization. By providing comprehensive and user-friendly training resources, we facilitated the smooth adoption of new systems and processes within the corporation.

Intranet Content Management and Coordination: Serving as a content coordinator for the intranet, we ensured that internal communications were seamlessly integrated and easily accessible to all employees. This approach fostered a culture of transparency and collaboration within the organization.

Outcome and Success Metrics
Our collaboration resulted in the following notable outcomes.

Smooth Transition and Adoption: The implementation of a comprehensive change management strategy facilitated a smooth transition and adoption of the new HR systems within the organization. Employees quickly adapted to the changes, leveraging the training materials and resources provided to enhance their understanding and utilization of the integrated systems.

Enhanced Internal Collaboration and Engagement: The seamless integration of internal communications across various platforms fostered enhanced collaboration and engagement among employees. The comprehensive and clear communication approach led to a more cohesive and informed workforce, driving productivity and performance across the organization.

Positive Stakeholder Feedback and Improved Operational Efficiency: Feedback from internal stakeholders  indicated a high level of satisfaction with the streamlined change management  communication strategies. The enhanced operational efficiency, driven by effective change management practices and comprehensive communication, contributed to the overall success and growth of the organization.

Conclusion

Our partnership underscored our expertise in driving effective change management  communication strategies within a complex corporate environment. By prioritizing integrated change management planning, seamless training material development, and efficient intranet content coordination, our team successfully facilitated a smooth transition and adoption of new HR systems, fostering enhanced collaboration and operational efficiency within the organization.

A globally recognized entertainment powerhouse, sought the expertise of an Executive Communications Consultant to spearhead the development and implementation of comprehensive strategies that would highlight innovation, creativity, and the vibrant culture within the organization. The primary focus was to elevate both internal and external executive communications, amplifying the corporate narrative and strengthening the company's brand identity.

Our Approach

Our Executive Communications Consultant collaborated closely with corporate communications team to develop and execute innovative strategies. Recognizing the critical role of executive communications in shaping the company's public image, our consultant emphasized the development of engaging and impactful communication materials and events, fostering a culture of open communication and transparency within the organization.

Execution and Strategy
Our strategies were meticulously tailored to address the complex challenges. 

Strategic Internal Communications Development: We led the development and implementation of an integrated executive internal communications strategy, ensuring consistent and compelling messaging across all internal communication channels. Our focus was on aligning the executive communications with the company's core values and fostering a strong sense of purpose and collaboration among employees.

Dynamic External Communications Enhancement: Leveraging our expertise in external executive communications, we crafted speeches, presentations, and articles that effectively portrayed the organization's innovative spirit and creative culture to external stakeholders. Our emphasis on creative storytelling and strategic messaging enhanced the company's public image and brand perception.

Innovative Communication Channel Research and Development: Our team constantly researched and developed new and creative communication channels, both internally and externally, to amplify the impact of executive communications. By exploring innovative communication tools and platforms, we ensured that the company's narrative remained fresh, engaging, and relevant in a rapidly evolving entertainment industry.

Outcome and Success Metrics
Our collaboration resulted in the following notable outcomes.

Enhanced Corporate Narrative and Brand Identity: The implementation of comprehensive executive communication strategies significantly elevated the company's corporate narrative and brand identity. The engaging and impactful communication materials effectively showcased the organization's culture of innovation and creativity, resonating with both internal and external stakeholders.

Heightened Employee Engagement and Alignment: The strategic focus on internal communications fostered a heightened sense of employee engagement and alignment with the company's values and vision. The transparent and compelling executive communications initiatives promoted a culture of open communication and collaboration, driving overall employee satisfaction and performance.

Positive Stakeholder Reception and Industry Recognition: Feedback from internal and external stakeholders indicated a high level of appreciation for the enhanced executive communications initiatives. The strengthened public perception and industry recognition further solidified the organization's position as a leader in the entertainment industry, setting the stage for continued success and growth.

Conclusion

Our collaboration utilized our expertise in developing and implementing innovative executive communications strategies within a dynamic and competitive corporate environment. By prioritizing strategic internal and external communications development, fostering a culture of open communication, and leveraging innovative communication channels, our team  successfully elevated the corporate narrative and brand identity, contributing to the continued success and growth  of a global entertainment leader.