Skip to content

AI doesn't fail because of the technology. It fails because people don't adopt it.

CYGNAL is the communications-led change partner for enterprises that have invested in AI and need to make it work. We bring two decades of enterprise transformation experience to the hardest behavior change most organizations have ever tried. 
See the Framework
Book A Strategy Call

Three ways to work with CYGNAL

AI Readiness Diagnostic™

Typically a 2–3 week engagement

  • A focused diagnostic that maps where AI adoption is breaking down—or will break down—in your organization. You receive an executive readiness report and a prioritized 90-day roadmap.

$0/mo

Learn More

AI Change & Enablement Acceleration™

Typically a 6–12 week engagement

  • A structured engagement that takes an AI initiative from rollout to sustained adoption, using the CYGNAL Framework™. Aligns leadership, equips employees, and builds the communication system that drives behavior change.

$1200/mo

Learn More

CYGNAL Advisory™

Ongoing Support

  • Strategic advisory for organizations scaling AI across the enterprise. Monthly cadence, leadership message review, adoption pulse tracking, and governance refinement.

/mo

Learn More

The numbers behind our work.

 20+ Years of enterprise transformation experience 

 

 44% Average improvement in executive communication effectiveness 

 56% Average increase in stakeholder engagement 

 

 30%+ Average improvement in change readiness 

CYGNAL is led by Colton Pratt, whose enterprise career spans nearly two decades of communications, change, and transformation leadership across organizations, including Microsoft, Optum, UnitedHealthcare, Salesforce, nVent, Advocate Health, Ascension Health, and 3M.

Across every organization, the same pattern showed up: technology rolled out, communication launched, and adoption stalled three months later, not because employees resisted change, but because they weren't enabled to succeed.

CYGNAL exists to fix what most organizations underestimate: the human side of AI.

Capture

Ready to make AI adoption real?

Book a 30-minute strategy call. We'll discuss where your AI initiative is, where the gaps are, and what a focused next step looks like.

Book a Strategy Call